Customer experience in social commerce : a systematic literature review and research agenda
Soma Amol Dhaigude, Bijuna C. Mohan
| Year of publication: |
2023
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|---|---|
| Authors: | Dhaigude, Soma Amol ; Mohan, Bijuna C. |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 5, p. 1629-1668
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| Subject: | conceptual framework | consumer culture theory | content analysis | customer experience | literature review | social commerce | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12954 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335585