//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~accessRights:"free"
~isPartOf:"Marketing theory"
~isPartOf:"Psychology & marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
marketing
6
Marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
augmented reality
3
Bibliometrics
2
Bibliometrie
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Virtual reality
2
Virtuelle Realität
2
systematic literature review
2
Artificial intelligence
1
Automation
1
Automatisierung
1
Betriebliche Wertschöpfung
1
Brand image
1
Brand management
1
Coffee farming
1
Coffee market
1
Computerspiel
1
Consumer boycott
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Creativity
1
Decision
1
Entscheidung
1
Fashion
1
Innovation adoption
1
Innovationsakzeptanz
1
Kaffeeanbau
1
Kaffeemarkt
1
Kleinste-Quadrate-Methode
1
Konsumentenboykott
1
Kreativität
1
Künstliche Intelligenz
1
Least squares method
1
Markenführung
1
more ...
less ...
Online availability
All
Free
Undetermined
27
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Handbuch
Article in journal
11
Language
All
English
Author
All
Rauschnabel, Philipp A.
3
Felix, Reto
2
Hinsch, Christian
2
Ahn, Sun Joo
1
Akrout, Houcine
1
Alalwan, Ali A.
1
Ameen, Nisreen
1
Au, Simon von der
1
Balakrishnan, Janarthanan
1
Barta, Sergio
1
Basu, Rituparna
1
Belk, Russell W.
1
Buhalis, Dimitrios
1
Chopra, Ritika
1
Cova, Bernard
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Filieri, Raffaele
1
Fitchett, James
1
Flavián Blanco, Carlos
1
Gatter, Shirin
1
Gummerus, Johanna
1
Gustafsson, Anders
1
Hair, Joseph F.
1
Hollensen, Svend
1
Hughes, David Laurie
1
Hüttl-Maack, Verena
1
Jain, Varsha
1
Kim, Jooyoung
1
Krishen, Anjala S.
1
Kumar, Anil
1
Kumar, Satish
1
Lartey, Jared O.
1
Liengaard, Benjamin Dybro
1
Lim, Weng Marc
1
Mrad, Mona
1
Onyas, Winfred Ikiring
1
Pandey, Neeraj
1
Patsiaouras, Georgios
1
Pick, Mandy
1
more ...
less ...
Published in...
All
Marketing theory
Psychology & marketing
Cogent business & management
19
European research studies
17
Marketing i menedžment innovacij : m&mi
11
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
11
Administrative Sciences : open access journal
7
AMS review : official publication of the Academy of Marketing Science
6
Expert journal of marketing
6
Journal of risk and financial management : JRFM
6
Baltic Journal of Economic Studies
5
Journal of open innovation : technology, market, and complexity
5
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
5
Wine Economics and Policy
5
Amfiteatru economic : an economic and business research periodical
4
Emerging Markets Journal : EMAJ
4
International journal of economics and financial issues : IJEFI
4
Italian journal of marketing : ITJM
4
Journal of marketing education : JME
4
Review of managerial science : RMS
4
Advances in management & applied economics
3
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
3
Business history
3
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
3
Economics, management and financial markets
3
Innovation & management review
3
International journal of sports marketing & sponsorship
3
Journal of business market management : JBM
3
Journal of historical research in marketing
3
Journal of macromarketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
3
Trends economics and management
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Agricultural and Food Economics : AFE
2
Athens journal of business & economics : AJBE
2
Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University
2
Businesses
2
Central European business review : CEBR
2
Czech journal of social sciences, business and economics : an international multidisciplinary refereed journal of social sciences, business and economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enacting overlapping exchanges to address market concerns : evidence on sustainable and conventional coffee markets in Uganda
Onyas, Winfred Ikiring
- In:
Marketing theory
23
(
2023
)
3
,
pp. 411-435
Persistent link: https://www.econbiz.de/10014368293
Saved in:
2
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
3
Context in augmented reality marketing : does the place of use matter?
Au, Simon von der
;
Rauschnabel, Philipp A.
;
Felix, Reto
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2447-2463
Persistent link: https://www.econbiz.de/10014432412
Saved in:
4
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
5
Red tsars and iron ladies : exploring the role of marketing forces in the construction of political heroism
Patsiaouras, Georgios
;
Fitchett, James
- In:
Marketing theory
23
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014230881
Saved in:
6
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
7
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
8
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
9
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
10
Toward advancing theory on creativity in marketing and artificial intelligence
Ameen, Nisreen
;
Sharma, Gagan Deep
;
Tarba, Shlomo Yedidia
; …
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1802-1825
Persistent link: https://www.econbiz.de/10013465117
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->