//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~accessRights:"restricted"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"slk"
~language:"spa"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing
25
Marketing management
9
Marketingmanagement
9
Marketing theory
8
Marketingtheorie
8
USA
6
United States
6
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Experiment
2
Macromarketing
2
Market research
2
Marketing strategy
2
Marktforschung
2
Review
2
Roger Layton
2
Strategic marketing
2
Theorie
2
Theory
2
Agrarmarkt
1
Agricultural market
1
Agricultural marketing
1
Artificial intelligence
1
Autoencoder
1
Behavioral biases
1
Behavioral economics
1
Betriebliche Kennzahl
1
Betriebswirtschaftsstudium
1
Bias
1
Bibliometrics
1
Bibliometrie
1
Blood
1
Blood service
1
Blutspendedienst
1
Brand image
1
Business and economics education
1
Business ethics
1
CMO marketing challenges
1
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Conference paper
4
Konferenzbeitrag
4
Language
All
English
Slovak
Spanish
Author
All
Layton, Roger A.
5
Chari, Simos
2
Feng, Hui
2
Morgan, Neil A.
2
Whitler, Kimberly A.
2
Bharadwaj, Neeraj
1
Bruce, Kyle
1
Chakravarty, Anindita
1
De Villiers, Rouxelle
1
Dowling, Katharina
1
Duffy, Sarah
1
Fang, Eric
1
Faulkner, Margaret
1
Grewal, Dhruv
1
Groeger, Lars
1
Guhl, Daniel
1
Haase, Michaela
1
Hamlin, Robert
1
Homburg, Christian
1
Jevons, Colin
1
Jindal, Rupinder P.
1
Jozic, Danijel
1
Kapoulas, Alexandros
1
Karatzas, Stelios
1
Kim, Seoyoung
1
Klapper, Daniel
1
Kleinaltenkamp, Michael
1
Kuehnl, Christina
1
Kwaramba, Marcia F.
1
Löbler, Helge
1
Maclaran, Pauline
1
Mavondo, Felix T.
1
Mittelstaedt, John D.
1
Moorman, Christine
1
Moroko, Lara
1
Nath, Pravin
1
Nowicki, Andrew
1
Parsana, Sohil
1
Plangger, Kirk
1
Priporas, Constantinos Vasilios
1
more ...
less ...
Published in...
All
Australasian marketing journal
Journal of the Academy of Marketing Science
SpringerLink / Bücher
138
Journal of business research : JBR
107
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Springer eBook Collection
48
Journal of macromarketing
45
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of marketing education : JME
33
Springer eBook Collection / Business and Economics
32
Springer eBook Collection / Business and Management
27
Journal of marketing management : MM
26
Journal of strategic marketing
25
Marketing theory
24
The journal of business & industrial marketing
24
AMS review : official publication of the Academy of Marketing Science
22
Edward Elgar E-Book Archive
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of business-to-business marketing
21
Journal of Islamic marketing
20
Journal of historical research in marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
European journal of marketing : EJM
16
Journal of marketing
16
Foundations and trends in marketing : FTMKT
15
Marketing intelligence & planning
15
Journal of advertising research
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
EBSCOhost eBook Collection
13
Journal of promotion management : innovations in planning and applied research
13
The marketing review
13
International journal of wine business research : IJWBR
12
International marketing review
12
Journal of Islamic marketing : JIMA
12
Journal of research in marketing and entrepreneurship
12
The Routledge companion to marketing and feminism
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Asia Pacific journal of marketing and logistics
11
Critical perspectives on diversity, equity, and inclusion in marketing
11
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
Kwaramba, Marcia F.
;
Sridharan, Srinivas
;
Mavondo, Felix T.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1165-1183
Persistent link: https://www.econbiz.de/10014336215
Saved in:
2
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
3
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
4
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
5
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
6
Behavioral biases in marketing
Dowling, Katharina
;
Guhl, Daniel
;
Klapper, Daniel
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
Saved in:
7
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
8
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
9
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
10
Consumers' perceptions on complexity and prospects of ethical luxury : qualitative insights from Taiwan
Karatzas, Stelios
;
Kapoulas, Alexandros
;
Priporas, …
- In:
Australasian marketing journal
27
(
2019
)
4
,
pp. 224-232
Persistent link: https://www.econbiz.de/10012153379
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->