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~isPartOf:"Australasian marketing journal"
~isPartOf:"The marketing review"
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Australasian marketing journal
The marketing review
SpringerLink / Bücher
138
Journal of business research : JBR
108
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
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48
Springer eBook Collection
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37
Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of business & industrial marketing
24
AMS review : official publication of the Academy of Marketing Science
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Edward Elgar E-Book Archive
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of business-to-business marketing
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Journal of Islamic marketing
20
Journal of historical research in marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
European journal of marketing : EJM
16
Journal of marketing
16
Foundations and trends in marketing : FTMKT
15
Marketing intelligence & planning
15
Journal of advertising research
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Springer Proceedings in Business and Economics
14
EBSCOhost eBook Collection
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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International journal of wine business research : IJWBR
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International marketing review
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Journal of Islamic marketing : JIMA
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Journal of research in marketing and entrepreneurship
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The Routledge companion to marketing and feminism
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
25
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1
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
2
The ultimate definition of marketing
Godwin, Lynn R.
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 43-49
Persistent link: https://www.econbiz.de/10012155687
Saved in:
3
Conceptualising a formative model for online review helpfulness : proposal
Kashyap, Rachita
;
Ponnam, Abhilash
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012155725
Saved in:
4
Consumers' perceptions on complexity and prospects of ethical luxury : qualitative insights from Taiwan
Karatzas, Stelios
;
Kapoulas, Alexandros
;
Priporas, …
- In:
Australasian marketing journal
27
(
2019
)
4
,
pp. 224-232
Persistent link: https://www.econbiz.de/10012153379
Saved in:
5
A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
6
Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth
;
Jevons, Colin
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
Saved in:
7
Marketing, communication and democracy : towards a dialogue between the disciplines of marketing and communication
Basalingappa, Anita
;
Kumar, Keval
- In:
The marketing review
18
(
2018
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
Saved in:
8
Zebra crossings
Shaw, Michael
;
Nowicki, Andrew
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 310-314
Persistent link: https://www.econbiz.de/10011965412
Saved in:
9
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Saved in:
10
How small sample size and replication can increase accuracy in experiments : lessons that marketing may learn from agricultural scientific method
Hamlin, Robert
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10011729918
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