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language:"eng"
~accessRights:"restricted"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Marketing theory"
~subject:"Arbeitsmarkt"
~subject:"Bibliometrie"
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Baker, Jonathan J.
1
Bradford, Tonya Williams
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Brodie, Roderick J.
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Jones, D. G. Brian
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Marketing theory
Journal of business research : JBR
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of consumer studies
3
Journal of macromarketing
3
Journal of promotion management : innovations in planning and applied research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing education : JME
2
Journal of marketing theory and practice : JMTP
2
The marketing review
2
A Research Agenda for Service Marketing
1
Artificial intelligence in marketing
1
Arts and the market : AAM
1
Australasian marketing journal
1
Big data marketing strategies for superior customer experience
1
Contemporary trends in innovative marketing strategies
1
Cultural marketing and metaverse for consumer engagements
1
Electronic markets : the international journal on networked business
1
European management journal
1
European research on management and business economics
1
Foundations and trends in marketing : FTMKT
1
Handbook of research methods for marketing management
1
International journal of business environment : IJBE
1
International journal of contemporary hospitality management
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of production economics
1
International journal of sport management and marketing : IJSMM
1
International journal of wine business research
1
International marketing review
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International review on public and non-profit marketing
1
Inventi impact: SMEs
1
Italian journal of marketing : ITJM
1
Journal of Indian business research
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ECONIS (ZBW)
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1
Researching multisensory experiences through an artist's eye
Scott, Rebecca
;
Bradford, Tonya Williams
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1651-1671
Persistent link: https://www.econbiz.de/10014234129
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2
Navigating the job market with gender research
Cherup, Abigail Nappier
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 357-359
Persistent link: https://www.econbiz.de/10012515254
Saved in:
3
Marketing innovation : a systematic review
Purchase, Sharon
;
Volery, Thierry
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
9/10
,
pp. 763-793
Persistent link: https://www.econbiz.de/10012292956
Saved in:
4
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
5
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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