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language:"eng"
~accessRights:"restricted"
~language:"spa"
~person:"Varadarajan, Rajan"
~source:"econis"
~subject:"Ranking-Verfahren"
~subject:"United States"
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AMS review : official publication of the Academy of Marketing Science
1
Journal of macromarketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Recollections: Dr. Robert F. Lusch
Varadarajan, Rajan
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 319
Persistent link: https://www.econbiz.de/10012264015
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
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