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language:"eng"
~accessRights:"restricted"
~person:"D'Alessandro, Steven"
~person:"Schoormans, Jan P. L."
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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D'Alessandro, Steven
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European journal of innovation management : EJIM
1
Journal of marketing for higher education
1
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MOOCs to university : a consumer goal and marketing perspective
Howarth, Jason
;
D'Alessandro, Steven
;
Johnson, Lester W.
; …
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 144-158
Persistent link: https://www.econbiz.de/10011706684
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2
Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
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