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language:"eng"
~accessRights:"restricted"
~person:"Greenstone, Michael"
~person:"Roy, Subhadip"
~person:"Ryan, Nicholas"
~subject:"Advertising"
~subject:"Banking statistics"
~subject:"Bevölkerungsstatistik"
~subject:"Demographic statistics"
~subject:"Economic development"
~subject:"Erwerbstätigkeit"
~subject:"Geldpolitik"
~subject:"Indien"
~subject:"Junge Arbeitskräfte"
~subject:"Monetary statistics"
~subject:"Philippinen"
~subject:"Private consumption"
~type_genre:"Article in journal"
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Advertising
Banking statistics
Bevölkerungsstatistik
Demographic statistics
Economic development
Erwerbstätigkeit
Geldpolitik
Indien
Junge Arbeitskräfte
Monetary statistics
Philippinen
Private consumption
India
24
Advertising effects
8
Werbewirkung
8
Celebrity endorsement
6
Celebrity-Werbung
6
Consumer behaviour
6
Konsumentenverhalten
6
Qualitative research
4
Structural equation model
4
Strukturgleichungsmodell
4
Conceptual model
3
Qualitative Methode
3
Qualitative method
3
experimental design
3
Air pollution
2
Brand image
2
Brand management
2
Celebrity endorsements
2
Credibility
2
Emotion
2
Experiment
2
Fashion
2
Fashion shopping
2
Frauen
2
Glaubwürdigkeit
2
Household
2
Luftverschmutzung
2
Markenführung
2
Markenimage
2
Measurement
2
Messung
2
Mode
2
Privater Haushalt
2
Structural equation modelling
2
Werbung
2
Women
2
celebrity endorsements
2
1986-2007
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24
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Arbeitspapier
5
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5
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English
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Greenstone, Michael
Roy, Subhadip
Ryan, Nicholas
Ghosh, Saibal
30
Kumar, Satish
26
Gulati, Rachita
24
Chawla, Deepak
23
Kumar, Vikas
22
Sharma, Chandan
22
Parayitam, Satyanarayana
21
Budhwar, Pawan S.
19
Mathiyazhagan, Maathai K.
19
Rath, Badri Narayan
19
Kumar, Sunil
18
Pereira, Vijay
18
Tabash, Mosab I.
18
Khare, Arpita
17
Mishra, Ashok K.
17
Mishra, Aswini Kumar
17
Sahu, Tarak Nath
17
Sharma, Seema
17
Malik, Ashish
16
Shveta Singh
16
Srivastava, Shalini
16
Farhan, Najib H. S.
15
Jadiyappa, Nemiraja
15
Jain, Pramod Kumar
15
Kumar, Anjani
15
Munjal, Surender
15
Rangnekar, Santosh
15
Rastogi, Shailesh
15
Urpelainen, Johannes
15
Bhatia, Aparna
14
Goyal, Ashima
14
Sasidharan, Subash
14
Sharma, Anil Kumar
14
Tiwari, Aviral Kumar
14
Azam, Mehtabul
13
Bansal, Manish
13
Jain, Ritika
13
Joshi, Himanshu
13
Shankar, Ravi
13
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Journal of business research : JBR
2
Psychology & marketing
2
Qualitative market research : an international journal
2
American economic journal
1
American economic journal : a journal of the American Economic Association
1
Asia-Pacific journal of business administration
1
Health marketing quarterly
1
International journal of energy sector management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of entrepreneurship in emerging economies
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Journal of political economy
1
Journal of strategic marketing
1
Services marketing quarterly
1
The American economic review
1
The journal of finance : the journal of the American Finance Association
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
24
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1
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
2
Exploring the culture-creativity-innovation triad in the handicraft industry using an interpretive approach
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534190
Saved in:
3
Problems of adoption of solar power and subsequent switching behavior : an exploration in India
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
International journal of energy sector management
16
(
2022
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012797672
Saved in:
4
Rationing the commons
Ryan, Nicholas
;
Sudarshan, Anant
- In:
Journal of political economy
130
(
2022
)
1
,
pp. 210-257
Persistent link: https://www.econbiz.de/10012799586
Saved in:
5
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
6
I "showroom" but "webroom" too : investigating cross-shopping behaviour in a developing nation
Roy, Subhadip
;
Sharma, Kirti
;
Choudhary, Sharuti
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1475-1493
Persistent link: https://www.econbiz.de/10013407448
Saved in:
7
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
8
I mean business : exploring women entrepreneurs' journey in India from an emancipation perspective
Roy, Subhadip
;
Mohapatra, Subhalaxmi
;
Banerjee, Dina
- In:
Journal of entrepreneurship in emerging economies
14
(
2022
)
6
,
pp. 1072-1095
Persistent link: https://www.econbiz.de/10013536163
Saved in:
9
The competitive effects of transmission infrastructure in the Indian electricity market
Ryan, Nicholas
- In:
American economic journal
13
(
2021
)
2
,
pp. 202-242
Persistent link: https://www.econbiz.de/10012546701
Saved in:
10
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
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