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language:"eng"
~institution:"Academy of Marketing / Conference <48., 2015, Limerick, Shannon>"
~institution:"Harvard Graduate School of Business Administration"
~institution:"Summer Educators' Conference <1983, Dearborn, Mich.>"
~subject:"Customer satisfaction"
~subject:"United States"
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
Harvard Graduate School of Business Administration
Summer Educators' Conference <1983, Dearborn, Mich.>
American Marketing Association
16
American Management Association
4
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Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
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Cornell University / Department of Agricultural, Resource and Managerial Economics
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GATE Germany, Konsortium Internationales Hochschulmarketing
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Institute of Cost and Management Accountants
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Institute of Practitioners in Advertising <London>
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Iowa State University / Center for Agricultural and Rural Development
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Rand Corporation
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ECONIS (ZBW)
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Special issue: Academy of Marketing Conference 2015
Robson, Julie
(
ed.
);
Waite, Kathryn
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011537453
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2
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
3
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
4
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
5
1983 AMA educators' proceedings
Murphy, Patrick E.
(
contributor
)
-
American Marketing Association
-
1983
Persistent link: https://www.econbiz.de/10001477602
Saved in:
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