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language:"eng"
~institution:"European Marketing Academy"
~institution:"Harvard Graduate School of Business Administration"
~subject:"Konsumentenverhalten"
~subject:"Konsumgesellschaft"
~subject:"Marketing theory"
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Konsumentenverhalten
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Marketing theory
Marketing
12
Marketingmanagement
6
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5
Market research
4
Marktforschung
4
Consumer behaviour
3
Marketingtheorie
3
Beziehungsmarketing
2
Einzelhandel
2
Kongress
2
Relationship marketing
2
Retail trade
2
Theorie
2
Theory
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Welt
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World
2
Braga <2002>
1
Brand
1
Competition
1
Consumer goods industry
1
Consumer society
1
Customer satisfaction
1
E-commerce
1
Electronic Commerce
1
Flexibilität
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Handelsmarke
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International marketing
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Internationales Marketing
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Hildebrandt, Lutz
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Johnson, Brian
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Nunes, Paul
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Wierenga, Berend
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European Marketing Academy
Harvard Graduate School of Business Administration
American Marketing Association
31
Edward Elgar Publishing
6
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
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3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Bain & Company <Boston, Mass.>
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Fachmedien Wiesbaden
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Association of Marketing Theory and Practice
1
Athens Institute for Education and Research
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Cranfield School of Management
1
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ECONIS (ZBW)
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Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
2
Marketing in the new millennium : May 23 - 26, 2000, Erasmus University Rotterdam
Wierenga, Berend
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10003472475
Saved in:
3
Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
4
Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
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