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language:"eng"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~subject:"Marketing management"
~subject:"Social web"
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Marketing management
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AMS review : official publication of the Academy of Marketing Science
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
25
European journal of marketing : EJM
23
Journal of strategic marketing
22
Journal of marketing management : MM
21
Journal of marketing
18
Marketing intelligence & planning
18
Journal of business-to-business marketing
17
The journal of business & industrial marketing
17
Journal of Islamic marketing : JIMA
16
Springer eBook Collection
15
Business horizons
14
Marketing theory
14
Journal of research in marketing and entrepreneurship : JRME
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing communications
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
11
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Cogent business & management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing education : JME
9
Journal of research in marketing and entrepreneurship
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
OECD Health Statistics
9
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Springer eBook Collection / Business and Management
8
The marketing review
8
European research studies
7
International journal of internet marketing and advertising : IJIMA
7
Series / American Marketing Association
7
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1
Market-shaping phases : a qualitative meta-analysis and conceptual framework
Flaig, Alexander
;
Kindström, Daniel
;
Ottosson, Mikael
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 354-374
Persistent link: https://www.econbiz.de/10012819661
Saved in:
2
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Prothero, Andrea
;
McDonagh, Pierre
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 134-139
Persistent link: https://www.econbiz.de/10012586871
Saved in:
3
Marketing on the metaverse : research opportunities and challenges
Lu, Shuya
;
Mintz, Ofer
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10014327822
Saved in:
4
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
5
Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
Saved in:
6
Perspectives on socially responsible marketing : the chasm widens
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
Saved in:
7
A critique of corporate social responsibility in light of classical economics
Ahluwalia, Saurabh
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10013401658
Saved in:
8
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
9
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
10
A marketing identity is flourishing
Levy, Sidney J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
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