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language:"eng"
~isPartOf:"Applied economics"
~isPartOf:"Italian journal of marketing : ITJM"
~language:"spa"
~person:"Gbadamosi, Ayantunji"
~person:"Leeflang, Peter"
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Marketing in the era of COVID-19
Hoekstra, Janita Cornelia
;
Leeflang, Peter
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012418086
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Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
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