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language:"eng"
~isPartOf:"Brands and branding geographies"
~isPartOf:"The American economic review"
~subject:"Markenartikel"
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Markenartikel
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Ermann, Ulrich
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Brands and branding geographies
The American economic review
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Critical perspectives on diversity, equity, and inclusion in marketing
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Innovation in advertising and branding communication
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Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Rotterdam Institute for Business Economic Studies
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ECONIS (ZBW)
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Consumer capitalism and brand fetishism : the case of fashion brands in Bulgaria
Ermann, Ulrich
- In:
Brands and branding geographies
,
(pp. 107-124)
.
2011
Persistent link: https://www.econbiz.de/10009296597
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2
Sports equipment : mixing performance with brands - the role of the consumers
Hauge, Atle
- In:
Brands and branding geographies
,
(pp. 91-106)
.
2011
Persistent link: https://www.econbiz.de/10009296599
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3
The making of place : consumers and place-affiliated brands
Moor, Liz
- In:
Brands and branding geographies
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(pp. 75-90)
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2011
Persistent link: https://www.econbiz.de/10009296600
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