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language:"eng"
~isPartOf:"Business horizons"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business-to-business marketing"
~subject:"B-to-B-Marketing"
~subject:"Customer value"
~subject:"Unternehmenserfolg"
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B-to-B-Marketing
Customer value
Unternehmenserfolg
Marketing
84
Marketing management
34
Marketingmanagement
34
Lieferantenmanagement
29
Supplier relationship management
29
Business-to-business marketing
26
industrial marketing
22
business marketing
19
USA
14
United States
13
International marketing
12
Internationales Marketing
12
Beziehungsmarketing
11
Consumer behaviour
11
Konsumentenverhalten
11
Relationship marketing
11
Firm performance
7
Bibliometrics
6
Brand management
6
Innovation
6
Markenführung
6
Bibliometrie
5
Graduate economics education
5
Internet marketing
5
Marketing theory
5
Marketingtheorie
5
Multinationales Unternehmen
5
Online-Marketing
5
Selling
5
Transnational corporation
5
Verkauf
5
Wirtschaftsstudium
5
Brand image
4
High technology
4
Hochtechnologie
4
Markenimage
4
Market research
4
Marktforschung
4
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32
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32
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32
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English
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Helm, Roland
2
Honeycutt, Earl D.
2
Kim, Namwoon
2
Krinner, Stephanie
2
Lichtenthal, J. David
2
Lim, Weng Marc
2
Mummalaneni, Venkatapparao
2
Wilson, David T.
2
Abimbola, Temi
1
Akrout, Houcine
1
Asseraf, Yoel
1
Besson, Ekaterina
1
Bocconcelli, Roberta
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Chan, Ricky Y. K.
1
Chang, Dae Ryun
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Ching, Lim Ai
1
Dant, Rajiv P.
1
Dubinsky, Alan J.
1
Eisend, Martin
1
Endres, Herbert
1
Ennew, Christine T.
1
Fiegenbaum, Avshalom
1
Fine, Leslie M.
1
Gao, Gerald Yong
1
Grandinetti, Roberto
1
Heiman, Bruce A.
1
Huang, Ching-yun
1
Huang, Wen-yeh
1
Hutt, Michael D.
1
Im, Subin
1
Ju, Min
1
Kaswengi, Joseph
1
Kocak, Akin
1
Krishnan, Vijaykumar
1
Lapuka, Ivan I.
1
Lee, Han-Tzong
1
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Business horizons
International marketing review
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of business research : JBR
17
The journal of business & industrial marketing
17
Marketing in the emerging markets of Islamic countries
10
Journal of marketing
6
Cogent business & management
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
MSI reports : working paper series
5
International business review : the official journal of the European International Business Academy
4
Marketing intelligence & planning
4
Handbook of research on Asian business
3
International journal of business performance management
3
International journal of innovation management
3
Journal of entrepreneurship in emerging economies
3
Journal of international marketing
3
Journal of marketing management : MM
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Elgar original reference
2
Global business and finance review
2
International journal of business competition and growth : IJBCG
2
International journal of business environment : IJBE
2
International journal of business excellence
2
International journal of contemporary hospitality management
2
International journal of economic perspectives : IJEP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology, policy and management : IJTPM
2
Journal for global business advancement : JGBA
2
Journal of customer behaviour
2
Journal of enterprising culture
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
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ECONIS (ZBW)
32
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
3
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
4
Performance implication of exploration and exploitation in foreign markets : the role of marketing capability and operation flexibility
Ju, Min
;
Gao, Gerald Yong
- In:
International marketing review
39
(
2022
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10013396331
Saved in:
5
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
6
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
7
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
8
Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Akrout, Houcine
;
Kaswengi, Joseph
;
Valette-Florence, Pierre
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 187-211
Persistent link: https://www.econbiz.de/10011917203
Saved in:
9
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
10
Service business markets : relationship development in the maritime industry
Besson, Ekaterina
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 273-297
Persistent link: https://www.econbiz.de/10011956311
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