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language:"eng"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of internet commerce"
~subject:"Internet marketing"
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Balagué, Christine
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Cooley, Delonia
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Business horizons
Journal of business-to-business marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of internet commerce
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing education : JME
8
Journal of business research : JBR
7
Springer eBook Collection
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
International journal of technology marketing : IJTMkt
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of promotion management : innovations in planning and applied research
4
Premier reference source
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Cogent business & management
3
European research studies
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
Palgrave Studies of Marketing in Emerging Economies
3
Sport management review
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
The marketing review
3
The new rules of social media series
3
Tourism and hospitality research : the surrey quarterly review
3
Advanced digital marketing strategies in a data-driven era
2
Asia Pacific journal of marketing and logistics
2
Athens journal of business & economics : AJBE
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Developing digital marketing : relationship perspectives
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
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Electronic markets : the international journal on networked business
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European journal of marketing : EJM
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European management journal
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Expert journal of marketing
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Interdisciplinary management research XVI ; 1
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International journal of accounting and information management
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International journal of economic research
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International journal of islamic marketing and branding
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Inventi impact: service sector
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ECONIS (ZBW)
13
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date (oldest first)
1
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
2
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
3
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
4
A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
Trejo-Pech, Carlos Omar
;
Thach, Sharon V.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012423209
Saved in:
5
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
6
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
7
Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Shahpasandi, Forough
;
Zarei, Azim
;
Nikabadi, Mohsen Shafiei
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 437-465
Persistent link: https://www.econbiz.de/10012312285
Saved in:
8
The effect of social media on perceived information credibility and decision making
Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
Saved in:
9
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
10
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
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