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language:"eng"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Ethics"
~subject:"Internet marketing"
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Ethics
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29
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26
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marketing
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Balagué, Christine
1
Baldassarre, Fabrizio
1
Berthon, Jean-Paul
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Berthon, Pierre R.
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Campbell, Colin L.
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Campo, Raffaele
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Dubinsky, Alan J.
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Business horizons
Journal of business-to-business marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business ethics : JOBE
17
Journal of business research : JBR
14
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing education : JME
8
Journal of internet commerce
7
Springer eBook Collection
7
The SAGE handbook of marketing ethics
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
International journal of technology marketing : IJTMkt
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
International journal of islamic marketing and branding
4
Journal of promotion management : innovations in planning and applied research
4
Premier reference source
4
AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
European research studies
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business ethics : JBE
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of fashion marketing and management
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Palgrave Studies of Marketing in Emerging Economies
3
Sport management review
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
The marketing review
3
The new rules of social media series
3
Tourism and hospitality research : the surrey quarterly review
3
Advanced digital marketing strategies in a data-driven era
2
Asia Pacific journal of marketing and logistics
2
Asian journal of business ethics : AJBE
2
Athens journal of business & economics : AJBE
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ECONIS (ZBW)
10
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10
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1
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
2
A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
Trejo-Pech, Carlos Omar
;
Thach, Sharon V.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012423209
Saved in:
3
Shelby D. Hunt : contributions of a pioneer in marketing ethics and macromarketing
Vitell, Scott J.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10012497114
Saved in:
4
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
5
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
6
Sustainability as a marketing tool : to be or to appear to be?
Baldassarre, Fabrizio
;
Campo, Raffaele
- In:
Business horizons
59
(
2016
)
4
,
pp. 421-429
Persistent link: https://www.econbiz.de/10011514829
Saved in:
7
Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
8
Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Business horizons
58
(
2015
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
Saved in:
9
The impact of guanxi on ethical perceptions : the case of Taiwanese salespeople
Huang, Wen-yeh
;
Huang, Ching-yun
;
Dubinsky, Alan J.
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010343533
Saved in:
10
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
Saved in:
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