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language:"eng"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Internet marketing"
~subject:"Marketing"
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Internet marketing
Marketing
Marketing management
37
Marketingmanagement
37
Lieferantenmanagement
29
Supplier relationship management
29
B-to-B-Marketing
26
Business-to-business marketing
26
industrial marketing
22
business marketing
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marketing
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Hutt, Michael D.
4
Lichtenthal, J. David
4
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3
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2
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Business horizons
Journal of business-to-business marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
162
SpringerLink / Bücher
136
Industrial marketing management : the international journal for industrial and high-tech firms
111
European journal of marketing : EJM
80
Journal of marketing management : MM
68
Journal of marketing education : JME
64
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Springer eBook Collection
47
Marketing intelligence & planning
46
Staff Paper
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of macromarketing
39
The journal of business & industrial marketing
37
Journal of research in marketing and entrepreneurship : JRME
36
Journal of business ethics : JOBE
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of Islamic marketing : JIMA
33
Springer eBook Collection / Business and Economics
32
AMS review : official publication of the Academy of Marketing Science
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Premier reference source
29
The marketing review
29
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Journal of strategic marketing
26
Australasian marketing journal
25
Journal of advertising research
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
Legends in marketing
21
Asia Pacific journal of marketing and logistics
20
Journal of Islamic marketing
20
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
Hope for a stronger discipline of marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
3
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
4
Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
Saved in:
5
Insights, challenges and recommendations for research on sustainability in marketing
Morales, Paola Andrea
;
True, Sheb L.
;
Tudor, R. Keith
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012286209
Saved in:
6
Chief marketing officers and firm performance : a multinational perspective on the value relevance of the chief marketer
Nikolov, Atanas
;
Peev, Plamen
;
Miletkov, Mihail
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013177325
Saved in:
7
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
8
Sustainable outcomes of an experiential learning project in a principles of marketing course
Bonaparte, Yvette Lynne
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 7-14
Persistent link: https://www.econbiz.de/10012257878
Saved in:
9
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
10
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
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