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language:"eng"
~isPartOf:"Business horizons"
~subject:"B-to-B-Marketing"
~subject:"Customer value"
~subject:"Unternehmenserfolg"
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Marketing
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Marketingmanagement
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6
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Fine, Leslie M.
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Mills, Adam J.
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Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of business-to-business marketing
27
Journal of business research : JBR
17
The journal of business & industrial marketing
17
Marketing in the emerging markets of Islamic countries
10
Journal of marketing
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Journal of strategic marketing
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Cogent business & management
5
Journal of the Academy of Marketing Science
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MSI reports : working paper series
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International business review : the official journal of the European International Business Academy
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Marketing intelligence & planning
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Handbook of research on Asian business
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International journal of business performance management
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International journal of innovation management
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International marketing review
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Journal of entrepreneurship in emerging economies
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Journal of international marketing
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Journal of marketing management : MM
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Management research review
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Elgar original reference
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Global business and finance review
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International journal of business competition and growth : IJBCG
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International journal of business environment : IJBE
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International journal of business excellence
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology, policy and management : IJTPM
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Journal for global business advancement : JGBA
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Journal of customer behaviour
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Journal of enterprising culture
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Journal of global marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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1
Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Saved in:
2
The bottom line : marketing and firm performance
Fine, Leslie M.
- In:
Business horizons
52
(
2009
)
3
,
pp. 209-214
Persistent link: https://www.econbiz.de/10003856305
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