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language:"eng"
~isPartOf:"Developing relationships, personalization, and data herald in marketing 5.0"
~isPartOf:"Inside marketing : practices, ideologies, devices"
~language:"spa"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Developing relationships, personalization, and data herald in marketing 5.0
Inside marketing : practices, ideologies, devices
Does marketing need reform? : fresh perspectives on the future
13
Political marketing in the United States
13
Marketing and the common good : essays from Notre Dame on societal impact
12
The Routledge companion to marketing and feminism
12
The SAGE handbook of marketing ethics
12
Critical perspectives on diversity, equity, and inclusion in marketing
11
Building corporate identity, image and reputation in the digital era
10
Marketing in the emerging markets of Islamic countries
10
Sustainable marketing, branding, and reputation management : strategies for a greener future
10
Developments in marketing science: proceedings of the Academy of Marketing Science
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Research at the marketing-entrepreneurship interface
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
History of marketing thought ; Volume 3
7
Marketing strategy organization and implementation
7
The connected customer : the changing nature of consumer and business markets
7
The marketing : accounting interface
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Changing the course of marketing : alternative paradigms for widening marketing theory
6
E-marketing ; Vol. 2
6
Evolving and emerging issues in marketing strategy
6
Reconnecting marketing to markets
6
The SAGE handbook of digital marketing
6
A master class in brand planning : the timeless works of Stephen King
5
After sixty : marketing to baby boomers reaching their big transition years
5
Handbook of Islamic marketing
5
Handbook of research on Asian business
5
Handbook of research on marketing and corporate social responsibility
5
Making a difference through marketing : a quest for diverse perspectives
5
Proceedings series / American Marketing Association
5
Research handbook of marketing in emerging economies
5
The Oxford handbook of strategic sales and sales management
5
The Routledge companion to advertising and promotional culture
5
The SAGE handbook of marketing theory
5
The SAGE handbook of social media marketing
5
The brand challenge : adapting branding to sectorial imperatives
5
The handbook of marketing research : uses, misuses, and future advances
5
Using influencer marketing as a digital business strategy
5
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1
People-based interaction in modern marketing : developing a B2B relationship quality model
Vieira, Armando
- In:
Developing relationships, personalization, and data …
,
(pp. 1-32)
.
2022
Persistent link: https://www.econbiz.de/10013334850
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2
Developing relationships, personalization, and data herald in the pandemic
Valentino, Reza Bagus
- In:
Developing relationships, personalization, and data …
,
(pp. 69-78)
.
2022
Persistent link: https://www.econbiz.de/10013334853
Saved in:
3
Blockchain technology : how will it impact the marketing domain?
Verma, Jyoti
;
Kaur, Jasneet
- In:
Developing relationships, personalization, and data …
,
(pp. 146-160)
.
2022
Persistent link: https://www.econbiz.de/10013334865
Saved in:
4
An assessment of blockchain and artificial intelligence as transformational technologies in marketing
Putri, Seprianti Eka
- In:
Developing relationships, personalization, and data …
,
(pp. 178-191)
.
2022
Persistent link: https://www.econbiz.de/10013334867
Saved in:
5
Marketing strategies in the era of COVID-19
Kumari, Meenu
- In:
Developing relationships, personalization, and data …
,
(pp. 192-202)
.
2022
Persistent link: https://www.econbiz.de/10013334868
Saved in:
6
Machine learning and artificial intelligence : the new move for marketers
Hossain, Md Shamim
;
Rahman, Mst Farjana
- In:
Developing relationships, personalization, and data …
,
(pp. 215-241)
.
2022
Persistent link: https://www.econbiz.de/10013334878
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7
Broadening the marketing concept : service to humanity, or privatization of the public good?
Applbaum, Kalman
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 269-298)
.
2011
Persistent link: https://www.econbiz.de/10008938702
Saved in:
8
Flipping the neighborhood : biopolitical marketing as value creation for condos and lofts
Zwick, Detlev
;
Ozalp, Yesim
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 234-253)
.
2011
Persistent link: https://www.econbiz.de/10008938704
Saved in:
9
Marketing as surveillance : assembling consumers as brands
Pridmore, Jason
;
Lyon, David
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 115-136)
.
2011
Persistent link: https://www.econbiz.de/10008938708
Saved in:
10
"Market-things inside" : insights from Progressive Grocer (United States, 1929 - 1959)
Cochoy, Franck
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 58-84)
.
2011
Persistent link: https://www.econbiz.de/10008938710
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