Pantoja, Felipe (ed.); Wu, Shuang (ed.); Krey, Nina (ed.) - 2020 - 1st ed. 2020.
Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous...