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language:"eng"
~isPartOf:"Economic analysis : EA"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internet"
~subject:"KMU"
~subject:"Marketingmanagement"
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KMU
Marketingmanagement
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112
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53
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28
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28
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17
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Di Benedetto, C. Anthony
4
Lindgreen, Adam
4
Akter, Shahriar
3
Sarin, Shikhar
3
Agnihotri, Raj
2
Geersbro, Jens
2
Hani, Umme
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Bandara, Ruwan
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Economic analysis : EA
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
57
SpringerLink / Bücher
27
European journal of marketing : EJM
24
Journal of marketing management : MM
23
Journal of strategic marketing
23
Marketing intelligence & planning
20
Journal of business-to-business marketing
18
Journal of marketing
18
Journal of research in marketing and entrepreneurship : JRME
18
The journal of business & industrial marketing
17
Journal of Islamic marketing : JIMA
16
Marketing theory
14
Springer eBook Collection
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
Journal of research in marketing and entrepreneurship
11
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
EBSCOhost eBook Collection
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Journal of Consumer Marketing
9
Marketing Intelligence & Planning
9
OECD Health Statistics
9
Springer eBook Collection / Business and Management
9
Cogent business & management
8
European Journal of Marketing
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
International journal of wine business research : IJWBR
7
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ECONIS (ZBW)
53
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1
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
2
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
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3
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
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4
Customer experience and integrated marketing communication in the automotive lubricants market
Čikošev, Tatjana Cvetkov
;
Domazet, Ivana
; …
- In:
Economic analysis : EA
54
(
2021
)
2
,
pp. 68-81
Persistent link: https://www.econbiz.de/10012806626
Saved in:
5
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
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6
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
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7
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
8
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
9
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
10
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
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