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language:"eng"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Foundations and trends in marketing : FTMKT"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing
7
Marketing theory
2
Marketingtheorie
2
USA
2
United States
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Welt
2
World
2
Augenfolgebewegung
1
Beziehungsmarketing
1
Consumer behaviour
1
Customer value
1
Economic history
1
Globalisierung
1
Globalization
1
Ideologie
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Ideology
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Konsumentenverhalten
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Konzeption
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Kundenmanagement
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Measurement
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Relationship marketing
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Religion
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Verkauf
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Hanssens, Dominique M.
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Pieters, Rik
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Schmitt, Bernd
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Edward Elgar E-Book Archive
Foundations and trends in marketing : FTMKT
Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of strategic marketing
SpringerLink / Bücher
Journal of marketing management : MM
7
Marketing intelligence & planning
7
International journal of technology marketing : IJTMkt
4
Psychology & marketing
4
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of financial services marketing : JFSM
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of research in marketing and entrepreneurship : JRME
3
International journal of advertising : the review of marketing communications
2
Journal of business ethics : JOBE
2
Journal of global marketing
2
Journal of historical research in marketing
2
Journal of macromarketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing education : JME
2
Journal of marketing theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Marketing theory
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal
1
Business history review
1
Competition & change : the journal of global business and political economy
1
Electronic markets : the international journal on networked business
1
EuroMed journal of business
1
Family business review : journal of the Family Firm Institute
1
Foundations and trends in accounting : FTACC
1
Global business review
1
Indian journal of agricultural economics
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurship and innovation management
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ECONIS (ZBW)
7
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1
Special issue: Religion and macromarketing
Benton, Raymond
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623763
Saved in:
2
Special issue on globalization of marketing ideology
Eckhardt, Giana
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009771557
Saved in:
3
Special issue on marketing history
2011
Persistent link: https://www.econbiz.de/10008935222
Saved in:
4
Experience marketing : concepts, frameworks and consumer insights
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10009154596
Saved in:
5
Special issue: Strategic sales and strategic marketing
Lane, Nikala
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887657
Saved in:
6
Eye tracking for visual marketing
Wedel, Michel
;
Pieters, Rik
-
2006
Persistent link: https://www.econbiz.de/10008907017
Saved in:
7
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
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