//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing
284
Marketingtheorie
72
Marketing theory
71
Marketingmanagement
65
Marketing management
64
Consumer behaviour
39
Konsumentenverhalten
39
macromarketing
36
USA
32
United States
31
Welt
27
World
27
Wirtschaftswissenschaften
24
Theorie
20
marketing
20
Theory
19
Marktforschung
18
Strategisches Management
18
Brand management
16
Markenführung
16
Market research
16
Innovation
15
Emerging economies
13
Schwellenländer
13
Beziehungsmarketing
12
Relationship marketing
12
Verbraucherverhalten
12
KMU
10
SME
10
Bibliometrics
9
Bibliometrie
9
Nachhaltigkeit
9
Produktentwicklung
9
Strategic management
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Tourismus
8
Unternehmensgründung
8
Betriebliche Wertschöpfung
7
Business start-up
7
more ...
less ...
Online availability
All
Undetermined
213
Free
1
Type of publication
All
Book / Working Paper
165
Article
134
Type of publication (narrower categories)
All
Article in journal
139
Aufsatz in Zeitschrift
139
Aufsatzsammlung
20
Collection of articles of several authors
12
Sammelwerk
12
Konferenzschrift
5
Hochschulschrift
2
Bibliografie
1
Case study
1
Einführung
1
Fallstudie
1
Handbook
1
Handbuch
1
Lehrbuch
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
German
256
Author
All
Spotts, Harlan E.
6
Stremersch, Stefan
6
Leeflang, Peter
5
Shultz, Clifford J.
5
Wooliscroft, Ben
5
Kadirov, Djavlonbek
4
Laczniak, Gene R.
4
Roy, Sanjit Kumar
4
Varey, Richard J.
4
Wierenga, Berend
4
Conejo, Francisco
3
Kayande, Ujwal
3
King, Robert L.
3
Lane, Nikala
3
Layton, Roger A.
3
Lehmann, Donald R.
3
Lilien, Gary L.
3
Roberts, John H.
3
Robinson, Leroy
3
Santos, Nicholas J. C.
3
Wilson, Elizabeth J.
3
Adhikari, Atanu
2
Bahn, Kenneth D.
2
Belk, Russell W.
2
Bellur, Venkatakrishna V.
2
Benton, Raymond
2
Bijmolt, Tammo H. A.
2
Bilgin, Mehmet Huseyin
2
Burgess, Steven M.
2
Cowan, Kirsten
2
Danis, Hakan
2
Dobscha, Susan
2
Firat, A. Fuat
2
Foxall, Gordon R.
2
Gaski, John F.
2
Gilmore, Audrey
2
Grewal, Rajdeep
2
Haenlein, Michael
2
Hanssens, Dominique M.
2
Hawes, Jon M.
2
more ...
less ...
Institution
All
Edward Elgar Publishing
14
Springer International Publishing
1
Published in...
All
Edward Elgar E-Book Archive
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of strategic marketing
SpringerLink / Bücher
European Journal of Marketing
463
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of Consumer Marketing
110
European journal of marketing : EJM
80
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
Journal of marketing management : MM
74
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Young Consumers
64
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of the Academy of Marketing Science
56
Strategic Direction
54
Journal of historical research in marketing
52
Journal of macromarketing
51
European Business Review
50
Springer eBook Collection
48
Management Decision
47
International Journal of Retail & Distribution Management
46
Journal of Historical Research in Marketing
46
Marketing intelligence & planning
46
Journal of business-to-business marketing
44
Staff Paper
44
Journal of Research in Marketing and Entrepreneurship
38
The journal of business & industrial marketing
37
International Journal of Contemporary Hospitality Management
36
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Qualitative Market Research: An International Journal
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
more ...
less ...
Source
All
ECONIS (ZBW)
299
Showing
1
-
10
of
299
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
3
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
Saved in:
6
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
7
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
8
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
9
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
10
Agency theory in marketing : 27 years on
Chohan, Raeesah
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 767-793
Persistent link: https://www.econbiz.de/10014304966
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->