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language:"eng"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Journal of international food & agribusiness marketing"
~isPartOf:"Journal of macromarketing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship approach"
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
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2
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
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3
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
4
Determinants of fruit purchasing decision among Singaporean consumers : an empirical study
Chubashini Suntharalingam
;
Thanuja Rathakrishnan
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 336-366
Persistent link: https://www.econbiz.de/10014320697
Saved in:
5
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
6
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
7
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
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8
Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo
;
Dávila-Aguirre, Mario …
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
5
,
pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
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9
Meat substitutes in sustainability context : a content analysis of consumer attitudes
Tosun, Petek
;
Yanar, Merve
;
Sezgin, Selime
;
Uray, Nimet
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
5
,
pp. 541-563
Persistent link: https://www.econbiz.de/10012695118
Saved in:
10
Consumer choicemaking and choicelessness in hyperdigital marketspaces
Dholakia, Nikhilesh
;
Darmody, Aron
;
Zwick, Detlev
; …
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10012485418
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