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language:"eng"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
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Edward Elgar E-Book Archive
Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of strategic marketing
SpringerLink / Bücher
Journal of business research : JBR
162
Industrial marketing management : the international journal for industrial and high-tech firms
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of macromarketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of Islamic marketing : JIMA
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AMS review : official publication of the Academy of Marketing Science
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Journal of marketing research : JMR
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Business horizons
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
286
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1
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286
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1
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
2
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
3
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
4
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
5
Agency theory in marketing : 27 years on
Chohan, Raeesah
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 767-793
Persistent link: https://www.econbiz.de/10014304966
Saved in:
6
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
7
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
8
Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
Saved in:
9
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
10
Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
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