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language:"eng"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Peter F. Drucker"
~subject:"Theory"
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Peter F. Drucker
Theory
Marketing
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Marketing management
26
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20
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20
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15
Konsumentenverhalten
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marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of forecasting
11
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
10
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
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6
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AMA educators' proceedings
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European journal of operational research : EJOR
5
Journal of marketing management : MM
5
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Rotterdam Institute for Business Economic Studies
5
American journal of agricultural economics
4
Discussion paper / Center for Economic Research, Tilburg University
4
European journal of marketing : EJM
4
International series in operations research & management science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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AMS review : official publication of the Academy of Marketing Science
3
Discussion paper / Centre for Economic Policy Research
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Does marketing need reform? : fresh perspectives on the future
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Eastern economic journal
3
Econometric Institute research papers
3
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Faculty & research / Insead : working paper series
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ECONIS (ZBW)
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1
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
2
Transhumanisms, geneticised markets and perfectible consumers
2022
Persistent link: https://www.econbiz.de/10013206587
Saved in:
3
Marketing and managing racial dynamics : in theory and practice
Thomas, Kevin D.
(
ed.
);
Davis, Judy Foster
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395601
Saved in:
4
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
5
Drucker on marketing : an interview with Peter Drucker
Drucker, Peter F.
;
Darroch, Jenny
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003830054
Saved in:
6
Lalfey on Drucker : an interview with A. G. Lalfey, Chairman and CEO of Procter & Gamble Co.
Lafley, A. G.
;
Wartzman, Rick
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 12-16
Persistent link: https://www.econbiz.de/10003830058
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7
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
8
Marketing IS management : the wisdom of Peter Drucker
Webster, Frederick E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 20-27
Persistent link: https://www.econbiz.de/10003830095
Saved in:
9
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
Saved in:
10
Marketing and innovation in the Drucker Management System
Maciariello, Joseph
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 35-43
Persistent link: https://www.econbiz.de/10003830101
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