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language:"eng"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Operations research"
~subject:"Consumer behaviour"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Festschrift"
~type_genre:"Working Paper"
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Consumer behaviour
Theorie
Marketing
82
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Marketingmanagement
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Konsumentenverhalten
9
Marketing theory
8
Marketingtheorie
8
marketing
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Aravindakshan, Ashwin
1
Baron, Opher
1
Boer, Arnoud V. den
1
Chen, Hong
1
Chen, Hua-ning
1
Dewsnap, Belinda
1
Feldman, Jacob
1
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1
Gilmore, Audrey
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1
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1
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1
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1
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1
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1
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1
Naik, Prasad A.
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Shaw, Deirdre
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1
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1
Warren, Stella
1
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1
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1
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European journal of marketing : EJM
Operations research
Journal of business research : JBR
38
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of Islamic marketing : JIMA
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
16
Marketing theory
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
International journal of forecasting
10
Journal of Islamic marketing
10
Psychology & marketing
10
Marketing intelligence & planning
9
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
9
Cogent business & management
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing research : JMR
8
Asia Pacific journal of marketing and logistics
7
Journal of modelling in management
7
Journal of retailing and consumer services
7
Journal of the Academy of Marketing Science
7
The journal of consumer marketing
7
Business horizons
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business ethics : JOBE
6
Journal of historical research in marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Working paper / National Bureau of Economic Research, Inc.
6
Asia-Pacific journal of business administration
5
ERIM report series research in management
5
European journal of operational research : EJOR
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of business and emerging markets : IJBEM
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
Journal of food products marketing
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ECONIS (ZBW)
19
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1
Technical note: revenue volatility under uncertain network effects
Baron, Opher
;
Hu, Ming
;
Malekian, Azarakhsh
- In:
Operations research
70
(
2022
)
4
,
pp. 2254-2263
Persistent link: https://www.econbiz.de/10013366455
Saved in:
2
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
3
Local revenue response to service quality : spatial effects in seasonal ticket revenue data
Müller, Sven
;
Haase, Knut
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1391-1416
Persistent link: https://www.econbiz.de/10011409358
Saved in:
4
Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
5
Neural network approach to understanding the children's market
Haryanto, Jony Oktavian
;
Silva, Manuela
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 372-397
Persistent link: https://www.econbiz.de/10011309598
Saved in:
6
Dynamic pricing and learning with finite inventories
Boer, Arnoud V. den
;
Zwart, Bert
- In:
Operations research
63
(
2015
)
4
,
pp. 965-978
Persistent link: https://www.econbiz.de/10011313165
Saved in:
7
Pricing under the nested attraction model with a multistage choice structure
Huh, Woonghee Tim
;
Li, Hongmin
- In:
Operations research
63
(
2015
)
4
,
pp. 840-850
Persistent link: https://www.econbiz.de/10011313220
Saved in:
8
Capacity constraints across nests in assortment optimization under the nested logit model
Feldman, Jacob
;
Topaloğlu, Hüseyin
- In:
Operations research
63
(
2015
)
4
,
pp. 812-822
Persistent link: https://www.econbiz.de/10011313224
Saved in:
9
Price-setting newsvendor problems with uncertain supply and risk aversion
Kazaz, Burak
;
Webster, Scott
- In:
Operations research
63
(
2015
)
4
,
pp. 807-811
Persistent link: https://www.econbiz.de/10011313228
Saved in:
10
Technical note : joint inventory and pricing control with general additive demand
Chen, Hong
;
Zhang, Zhan
- In:
Operations research
62
(
2014
)
6
,
pp. 1335-1343
Persistent link: https://www.econbiz.de/10010471859
Saved in:
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