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language:"eng"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of forecasting"
~subject:"Performance measurement"
~subject:"Theorie"
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Performance measurement
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Marketing management
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Marketingmanagement
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28
Business-to-business marketing
28
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21
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Brodie, Roderick J.
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1
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Faculty & research / Insead : working paper series
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of forecasting
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
10
Journal of business research : JBR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing management : MM
8
SpringerLink / Bücher
8
Operations research
7
European journal of marketing : EJM
6
Series / American Marketing Association
6
AMA educators' proceedings
5
ERIM report series research in management
5
European journal of operational research : EJOR
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Journal of marketing
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Journal of the Academy of Marketing Science
5
McGraw-Hill series in marketing
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Report / Marketing Science Institute
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Rotterdam Institute for Business Economic Studies
5
American journal of agricultural economics
4
Discussion paper / Center for Economic Research, Tilburg University
4
Does marketing need reform? : fresh perspectives on the future
4
Gabler Edition Wissenschaft
4
International series in operations research & management science
4
Journal of strategic marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
McGraw-Hill/Irwin series in marketing
4
Omega : the international journal of management science
4
Review of marketing research
4
The Canadian journal of economics
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Working paper / National Bureau of Economic Research, Inc.
4
Working paper series
4
Working papers / W / Helsinki School of Economics and Business Administration
4
AMS review : official publication of the Academy of Marketing Science
3
Discussion paper / Centre for Economic Policy Research
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Eastern economic journal
3
Econometric Institute research papers
3
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1
Bayesian forecasting in economics and finance : a modern review
Martin, Gael M.
;
Frazier, David T.
;
Maneesoonthorn, Worapree
- In:
International journal of forecasting
40
(
2024
)
2
,
pp. 811-839
Persistent link: https://www.econbiz.de/10014547209
Saved in:
2
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Saved in:
3
A synthesis of research on the marketing-sales interface : 1984-2020
Chernetsky, Victor V.
;
Hughes, Douglas E.
;
Schrock, Wyatt A.
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 159-181
Persistent link: https://www.econbiz.de/10013494049
Saved in:
4
Automatic Interpretable Retail forecasting with promotional scenarios
Özden Gür Ali
;
Gürlek, Ragıp
- In:
International journal of forecasting
36
(
2020
)
4
,
pp. 1389-1406
Persistent link: https://www.econbiz.de/10012546793
Saved in:
5
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
6
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
7
Actionable marketing knowledge : a close reading of representation, knowledge and action in market research
Diaz Ruiz, Carlos
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 172-180
Persistent link: https://www.econbiz.de/10011776008
Saved in:
8
Learning with the market : facilitating market innovation
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
Saved in:
9
Market innovation processes : balancing stability and change
Kjellberg, Hans
;
Azimont, Frank
;
Reid, Emma
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 4-12
Persistent link: https://www.econbiz.de/10010481974
Saved in:
10
Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun
;
Lie, Po-Chien
;
Arnold, Todd J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
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