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language:"eng"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of forecasting"
~subject:"Supplier relationship management"
~subject:"Theorie"
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Supplier relationship management
Theorie
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Marketing management
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Marketingmanagement
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Business-to-business marketing
28
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Faculty & research / Insead : working paper series
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of forecasting
Journal of business-to-business marketing
29
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
10
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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AMA educators' proceedings
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ERIM report series research in management
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Journal of marketing management : MM
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Marketing theory
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McGraw-Hill series in marketing
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Research report / Graduate School Research Institute Systems, Organisations and Management
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Rotterdam Institute for Business Economic Studies
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American journal of agricultural economics
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Discussion paper / Center for Economic Research, Tilburg University
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Gabler Edition Wissenschaft
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Handbook of marketing
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International series in operations research & management science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Omega : the international journal of management science
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The Canadian journal of economics
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Working paper / National Bureau of Economic Research, Inc.
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Working paper series
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Working papers / W / Helsinki School of Economics and Business Administration
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AMS review : official publication of the Academy of Marketing Science
3
Does marketing need reform? : fresh perspectives on the future
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Eastern economic journal
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Econometric Institute research papers
3
European economy
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ECONIS (ZBW)
37
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1
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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2
Bayesian forecasting in economics and finance : a modern review
Martin, Gael M.
;
Frazier, David T.
;
Maneesoonthorn, Worapree
- In:
International journal of forecasting
40
(
2024
)
2
,
pp. 811-839
Persistent link: https://www.econbiz.de/10014547209
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3
Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
Saved in:
4
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
5
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Saved in:
6
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
7
Automatic Interpretable Retail forecasting with promotional scenarios
Özden Gür Ali
;
Gürlek, Ragıp
- In:
International journal of forecasting
36
(
2020
)
4
,
pp. 1389-1406
Persistent link: https://www.econbiz.de/10012546793
Saved in:
8
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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9
IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
Saved in:
10
Dynamic capabilities of biologics firms in the emerging business market : perspective of dynamic capabilities evident
Wang, Yi-Sheng
;
Hsu, Tsuen-Ho
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 5-18
Persistent link: https://www.econbiz.de/10011871364
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