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language:"eng"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"United States"
~subject:"Unternehmenserfolg"
~subject:"Welt"
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Unternehmenserfolg
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Marketing
152
Marketing management
63
Marketingmanagement
63
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28
Business-to-business marketing
28
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19
Lieferantenmanagement
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Lilien, Gary L.
3
Malshe, Avinash
2
Morgan, Neil A.
2
Sarin, Shikhar
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Akdeniz, M. Billur
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
37
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
Journal of marketing management : MM
20
SpringerLink / Bücher
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Journal of marketing
15
Political marketing in the United States
13
Journal of marketing education : JME
12
Journal of the Academy of Marketing Science
12
Journal of business-to-business marketing
11
The journal of business & industrial marketing
11
Journal of historical research in marketing
10
Marketing in the emerging markets of Islamic countries
10
Marketing intelligence & planning
10
Journal of business ethics : JOBE
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Series / American Marketing Association
8
Australasian marketing journal
7
Journal of strategic marketing
7
The marketing review
7
AMS review : official publication of the Academy of Marketing Science
6
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Business horizons
6
Cogent business & management
6
International marketing review
6
Marketing theory
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Electronic markets : the international journal on networked business
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International business review : the official journal of the European International Business Academy
5
International journal of business competition and growth : IJBCG
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of business strategy
5
Journal of global marketing
5
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35
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1
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
2
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
3
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
Saved in:
4
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
5
Marketing capability and new venture survival : the role of marketing myopia
Patel, Pankaj
;
Feng, Cong
;
Guedes, Maria João
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 307-326
Persistent link: https://www.econbiz.de/10012501913
Saved in:
6
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
7
Strategic orientations, marketing proactivity and firm market performance
Gotteland, David
;
Shock, James
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 610-620
Persistent link: https://www.econbiz.de/10012422374
Saved in:
8
Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed
;
Coviello, Nicole
;
Ranaweera, Chatura
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
Saved in:
9
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
10
Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert
;
Miočević, Dario
;
Herhausen, Dennis
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
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