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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"United States"
~subject:"Unternehmenserfolg"
~subject:"Welt"
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macromarketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of business research : JBR
37
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of marketing management : MM
20
SpringerLink / Bücher
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Journal of marketing
15
Political marketing in the United States
13
Journal of marketing education : JME
12
Journal of the Academy of Marketing Science
12
Journal of business-to-business marketing
11
The journal of business & industrial marketing
11
Journal of historical research in marketing
10
Marketing in the emerging markets of Islamic countries
10
Marketing intelligence & planning
10
Journal of business ethics : JOBE
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Series / American Marketing Association
8
Australasian marketing journal
7
Journal of strategic marketing
7
The marketing review
7
AMS review : official publication of the Academy of Marketing Science
6
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Business horizons
6
Cogent business & management
6
International marketing review
6
Marketing theory
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Electronic markets : the international journal on networked business
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International business review : the official journal of the European International Business Academy
5
International journal of business competition and growth : IJBCG
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of business strategy
5
Journal of global marketing
5
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36
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1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
3
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
4
When the commons call "enough", does marketing have an answer?
Duffy, Sarah
;
Layton, Roger A.
;
Dwyer, Larry M.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
Saved in:
5
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
6
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
7
Exploring the shaping of markets through controversies : methodological propositions for macromarketing studies
Blanchet, Vivien
;
Depeyre, Colette
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011452314
Saved in:
8
Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wolfenden, Sally
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
Saved in:
9
Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna
;
McManus, Kristy
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
Saved in:
10
Special issue: Religion and macromarketing
Benton, Raymond
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623763
Saved in:
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