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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of product & brand management"
~person:"Verhoef, Peter C."
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Consumer behaviour
6
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Beziehungsmarketing
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Distribution channel
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Vertriebsweg
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Verhoef, Peter C.
Gijsbrechts, Els
9
Guzman, Francisco
9
Warlop, Luk
9
Bijmolt, Tammo H. A.
5
Clement, Michel
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Neslin, Scott A.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product & brand management
ERIM report series research in management
6
Journal of retailing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
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Journal of interactive marketing
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Marketing letters : a journal of research in marketing
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Econometric Institute research papers
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GfK marketing intelligence review : Marketingforschung für die Praxis
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International journal of management reviews : IJMR
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MSI reports : working paper series
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Marketing accountability for marketing and non-marketing outcomes
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Research series / Erasmus Universiteit Rotterdam
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ECONIS (ZBW)
6
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1
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
2
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
4
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
5
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
6
Willingness to pay for organic products : differences between virtue and vice foods
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009376054
Saved in:
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