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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Innovation"
~subject:"Marketing academia"
~subject:"Marktforschung"
~subject:"Value creation"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
Journal of business-to-business marketing
9
Journal of marketing research : JMR
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Journal of marketing
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Journal of the Academy of Marketing Science
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International journal of forecasting
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International journal of market research
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International series in quantitative marketing
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Journal of marketing management : MM
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Springer eBook Collection
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The journal of business & industrial marketing
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International journal of technology marketing : IJTMkt
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Journal of research in marketing and entrepreneurship : JRME
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Marketing intelligence & planning
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Edward Elgar E-Book Archive
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European journal of marketing : EJM
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International journal of innovation management
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JETRO books on-demand
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of strategic marketing
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Management research review
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Marketing theory
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Review of marketing research
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Springer eBook Collection / Business and Management
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Cogent business & management
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Economics of innovation and new technology
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European journal of innovation management
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European journal of operational research : EJOR
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International journal of contemporary hospitality management
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International journal of wine business research : IJWBR
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International's series in marketing
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Journal of historical research in marketing
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Journal of marketing education : JME
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
14
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1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
3
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
4
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
5
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
6
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
7
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
Saved in:
8
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
9
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
10
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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