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~isPartOf:"Journal of business research : JBR"
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Marketing
162
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55
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El-Bassiouny, Noha
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Sandıkçı, Özlem
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Journal of business research : JBR
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of Islamic marketing : JIMA
19
SpringerLink / Bücher
19
Marketing theory
14
Journal of marketing management : MM
13
International journal of wine business research : IJWBR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of islamic marketing and branding
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Premier reference source
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of Islamic marketing
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
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Edward Elgar E-Book Archive
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
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Journal of marketing research : JMR
7
Marketing intelligence & planning
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The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
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Business horizons
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Journal of macromarketing
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Journal of modelling in management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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AMA educators' proceedings
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Asia-Pacific journal of business administration
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International journal of business and emerging markets : IJBEM
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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Journal of business ethics : JOBE
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Journal of food products marketing
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Journal of global marketing
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing
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ECONIS (ZBW)
37
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1
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
2
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
3
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
4
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
5
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
6
Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
7
STIRPAT for marketing : an introduction, expansion, and suggestions for future use
Kilbourne, William E.
;
Thyroff, Anastasia E.
- In:
Journal of business research : JBR
108
(
2020
),
pp. 351-361
Persistent link: https://www.econbiz.de/10012175354
Saved in:
8
Contributions to attention based marketing : foundations, insights, and challenges
Orquin, Jacob Lund
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 85-90
Persistent link: https://www.econbiz.de/10012237778
Saved in:
9
What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco
;
Vidden, Chad
;
Schomaker, Judith
- In:
Journal of business research : JBR
111
(
2020
),
pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
Saved in:
10
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
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