//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~subject:"United States"
~subject:"Unternehmenserfolg"
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
United States
Unternehmenserfolg
Welt
Marketing
163
Marketing management
56
Marketingmanagement
56
Consumer behaviour
32
Innovation
17
Firm performance
16
Brand management
14
Markenführung
14
USA
14
Relationship marketing
13
Beziehungsmarketing
12
Business start-up
12
Entrepreneurship
12
Unternehmensgründung
12
Bibliometrics
10
Bibliometrie
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Entrepreneurship approach
10
KMU
9
SME
9
Entrepreneurial marketing
8
Market research
8
Marketing theory
8
Marktforschung
8
Social Web
8
Social web
8
World
8
Brand image
7
Ethics
7
Internet marketing
7
Markenimage
7
Marketingtheorie
7
Online-Marketing
7
Advertising
6
Business ethics
6
more ...
less ...
Online availability
All
Undetermined
41
Type of publication
All
Article
65
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
All
English
Author
All
El-Bassiouny, Noha
3
Jafari, Aliakbar
3
Lim, Weng Marc
3
Sandıkçı, Özlem
3
Demangeot, Catherine
2
Kipnis, Eva
2
Merunka, Dwight R.
2
Pullig, Chris
2
Akhtar, Pervaiz
1
Alqahtani, Nasser
1
Angulo-Altamirano, Eladio
1
Angulo-Ruiz, Fernando
1
Anterasian, Cathy
1
Askegaard, Søren
1
Auh, Seigyoung
1
Backhaus, Klaus
1
Baek, Minjung
1
Barnier, Virginie De
1
Barnier, Virginie de
1
Baron, Steve
1
Bellenger, Danny N.
1
Bello, Daniel C.
1
Best, Susy F.
1
Boyd, D. Eric
1
Bresciani, Stefano
1
Broderick, Amanda J.
1
Brown, Brian P.
1
Brown, James R.
1
Buccieri, Dominic
1
Cacciolatti, Luca
1
Cardinali, Silvio
1
Carlson, Les
1
Carrete-Lucero, Lorena de la Paz
1
Chae, Heeju
1
Chan, Allan K. K.
1
Cheben, Juraj
1
Chen, Fadong
1
Choi, Yung Kyun
1
Colurcio, Maria
1
Cotte, June
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of macromarketing : examining the interactions among markets, marketing, and society
33
Journal of marketing management : MM
29
Industrial marketing management : the international journal for industrial and high-tech firms
23
SpringerLink / Bücher
23
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
Journal of Islamic marketing : JIMA
19
Journal of marketing
18
Marketing theory
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of the Academy of Marketing Science
16
International journal of wine business research : IJWBR
14
Cogent business & management
13
Journal of business ethics : JOBE
13
Journal of business-to-business marketing
13
Journal of historical research in marketing
13
Journal of marketing education : JME
13
Political marketing in the United States
13
Springer eBook Collection
13
European journal of marketing : EJM
12
Journal of strategic marketing
12
Psychology & marketing
12
The journal of business & industrial marketing
12
International journal of islamic marketing and branding
11
Journal of Islamic marketing
11
Premier reference source
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
Australasian marketing journal
10
Business horizons
10
Marketing in the emerging markets of Islamic countries
10
The journal of consumer marketing
10
The marketing review
10
Asia Pacific journal of marketing and logistics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing research : JMR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
more ...
less ...
Source
All
ECONIS (ZBW)
65
Showing
1
-
10
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
2
Do resource-constrained early-stage firms balance their internal resources across business activities? : if so, should they?
Lee, In Hyeock
;
Lévesque, Moren
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014287530
Saved in:
3
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
4
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
5
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
6
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
7
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
8
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
9
Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
10
STIRPAT for marketing : an introduction, expansion, and suggestions for future use
Kilbourne, William E.
;
Thyroff, Anastasia E.
- In:
Journal of business research : JBR
108
(
2020
),
pp. 351-361
Persistent link: https://www.econbiz.de/10012175354
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->