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language:"eng"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"World"
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Markenimage
Marketing management
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Marketing
163
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56
Consumer behaviour
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17
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
53
SpringerLink / Bücher
35
Journal of marketing management : MM
24
Journal of strategic marketing
23
European journal of marketing : EJM
22
Journal of marketing
19
Marketing intelligence & planning
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Journal of Islamic marketing : JIMA
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Journal of business-to-business marketing
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The journal of business & industrial marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing theory
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Springer eBook Collection
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AMS review : official publication of the Academy of Marketing Science
14
Journal of macromarketing
13
Journal of the Academy of Marketing Science
13
Business horizons
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of macromarketing : examining the interactions among markets, marketing, and society
11
Journal of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of islamic marketing and branding
10
Journal of research in marketing and entrepreneurship
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Cogent business & management
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International journal of wine business research : IJWBR
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Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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OECD Health Statistics
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Premier reference source
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Springer eBook Collection / Business and Management
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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International marketing review
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Journal of business ethics : JOBE
8
Springer Proceedings in Business and Economics
8
Springer eBook Collection / Business and Economics
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EBSCOhost eBook Collection
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ECONIS (ZBW)
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21
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
22
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
23
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
24
Entrepreneurial marketing and firm performance : synthesis and conceptual development
Alqahtani, Nasser
;
Uslay, Can
- In:
Journal of business research : JBR
113
(
2020
),
pp. 62-71
Persistent link: https://www.econbiz.de/10012230437
Saved in:
25
Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
26
Post-disaster business recovery : an entrepreneurial marketing perspective
Morrish, Sussie C.
;
Jones, Rosalind
- In:
Journal of business research : JBR
113
(
2020
),
pp. 83-92
Persistent link: https://www.econbiz.de/10012230440
Saved in:
27
Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
Saved in:
28
Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
Crick, James M.
;
Crick, Dave
;
Chaudhry, Shiv
- In:
Journal of business research : JBR
113
(
2020
),
pp. 158-167
Persistent link: https://www.econbiz.de/10012230456
Saved in:
29
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
30
The accountability paradox : how holding marketers accountable hinders alignment with short-term marketing goals
Casenave, Eric
;
Klarmann, Martin
- In:
Journal of business research : JBR
112
(
2020
),
pp. 95-108
Persistent link: https://www.econbiz.de/10012230560
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