The accountability paradox : how holding marketers accountable hinders alignment with short-term marketing goals
Eric Casenave, Martin Klarmann
| Year of publication: |
2020
|
|---|---|
| Authors: | Casenave, Eric ; Klarmann, Martin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 112.2020, p. 95-108
|
| Subject: | Accountability | Decision-making | Marketer | Marketing competencies | Marketing organization | Professional identity | Marketing | Rechnungswesen | Accounting | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.02.047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230560