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language:"eng"
~isPartOf:"Journal of business-to-business marketing"
~language:"hrv"
~subject:"Firm performance"
~subject:"Innovation"
~subject:"Marketing management"
~subject:"Qualifikation"
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Firm performance
Innovation
Marketing management
Qualifikation
Marketing
43
Lieferantenmanagement
29
Supplier relationship management
29
B-to-B-Marketing
26
Business-to-business marketing
26
industrial marketing
22
business marketing
19
Marketingmanagement
17
Beziehungsmarketing
8
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8
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8
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8
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5
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Marketing theory
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Unternehmenserfolg
3
Verkaufspersonal
3
relationship marketing
3
Betriebliche Wertschöpfung
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Hutt, Michael D.
3
Speh, Thomas W.
3
Helm, Roland
2
Krinner, Stephanie
2
Lim, Weng Marc
2
Asseraf, Yoel
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Butaney, Gul T.
1
Chang, Dae Ryun
1
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1
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1
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1
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1
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1
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1
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1
Krishnan, Vijaykumar
1
Lee, Heesang
1
Lee, Kyoung Woo
1
Lennerts, Silke
1
Lev, Sara
1
Li, Xiaoling
1
Li, Xinjian
1
Lieven, Theo
1
Long, Yu
1
Molner, Sven
1
Niculescu, Mihai
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Park, Changhyun
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1
Stone, Merlin
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1
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Journal of business-to-business marketing
Journal of business research : JBR
70
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of strategic marketing
25
SpringerLink / Bücher
25
European journal of marketing : EJM
23
Journal of marketing
22
Journal of marketing management : MM
22
Journal of the Academy of Marketing Science
19
Marketing intelligence & planning
19
The journal of business & industrial marketing
19
Journal of Islamic marketing : JIMA
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Springer eBook Collection
15
Journal of research in marketing and entrepreneurship : JRME
14
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Business horizons
13
Journal of marketing education : JME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing communications
10
Journal of research in marketing and entrepreneurship
10
Marketing in the emerging markets of Islamic countries
10
Journal of Islamic marketing
9
OECD Health Statistics
9
Springer eBook Collection / Business and Management
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Cogent business & management
8
Journal of macromarketing
8
The marketing review
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
Journal of business strategy
7
Marketing i menedžment innovacij : m&mi
7
Series / American Marketing Association
7
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ECONIS (ZBW)
20
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
3
Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
Saved in:
4
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
5
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
6
Formulation of Bank Melli Iran marketing strategy based on Porter's competitive strategy
Shokuhi, Akbar
;
Chashmi, Seyed Ali Nabavi
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 209-215
Persistent link: https://www.econbiz.de/10012196290
Saved in:
7
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
8
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
9
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
10
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
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