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language:"eng"
~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Morewedge, Carey K."
~person:"Wedel, Michel"
~subject:"Advertising effects"
~subject:"Big data"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of consumer marketing
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.
;
Monga, Ashwani
;
Palmatier, Robert W.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
Saved in:
2
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
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