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language:"eng"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~source:"econis"
~subject:"Markenimage"
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Search: subject_exact:"Persönlichkeitspsychologie"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
40
The journal of brand management : an international journal
19
The journal of product & brand management
18
Psychology & marketing
12
Journal of retailing and consumer services
9
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6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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International review on public and non-profit marketing
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
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1
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
2
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
3
Conditioned superstition : desire for control and consumer brand preferences
Hamerman, Eric J.
;
Johar, Gita V.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 428-443
Persistent link: https://www.econbiz.de/10010202817
Saved in:
4
Consumer identity work as moral protagonism : how myth and ideology animate a brand-mediated moral conflict
Luedicke, Marius K.
;
Thompson, Craig J.
;
Giesler, Markus
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 1016-1032
Persistent link: https://www.econbiz.de/10003962964
Saved in:
5
Got to get you into my life : do brand personalities rub off on consumers?
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 655-669
Persistent link: https://www.econbiz.de/10008747691
Saved in:
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