//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~language:"pol"
~type_genre:"Article in journal"
~type_genre:"Reprint"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketing
83
History
23
Geschichte
21
USA
21
United States
21
Marketing theory
19
Marketingtheorie
19
Economic history
18
Wirtschaftsgeschichte
18
Marketing history
14
Advertising
13
Werbung
13
Consumer behaviour
10
Definition
10
Konsumentenverhalten
10
History of economic thought
8
Ökonomische Ideengeschichte
8
History of marketing thought
7
Marketing management
7
Marketingmanagement
7
Welt
6
World
6
Advertising history
5
Frauen
5
Weibliche Arbeitskräfte
5
Women
5
Women workers
5
Beziehungsmarketing
4
Bibliometrics
4
Bibliometrie
4
Children
4
Kinder
4
Relationship marketing
4
public policy
4
Business history
3
Developing countries
3
Entwicklungsländer
3
Ernährung
3
Food
3
Gesundheitsrisiko
3
more ...
less ...
Online availability
All
Undetermined
22
Free
3
Type of publication
All
Article
81
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Reprint
Textbook
Aufsatz in Zeitschrift
84
Festschrift
4
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie
1
Bibliography
1
more ...
less ...
Language
All
English
Polish
Author
All
Tadajewski, Mark
5
Jones, D. G. Brian
3
Layton, Roger A.
3
Brown, Stephen
2
Grier, Sonya A.
2
Gundlach, Gregory T.
2
Moore, Elizabeth S.
2
O'Hagan, Lauren Alex
2
Shultz, Clifford J.
2
Wilkie, William L.
2
Adelakun, Mopelola
1
Andreasen, Alan R.
1
Arnold, Pauline
1
Bahl, Shalini
1
Banham, Rob
1
Bayer, Thomas M.
1
Belfanti, Carlo
1
Bolton, Ruth N.
1
Branchik, Blaine
1
Branchik, Blaine J.
1
Brokalaki, Zafeirenia
1
Brumbaugh, Anne M.
1
Cochoy, Franck
1
Cornwell, T. Bettina
1
Cunningham, Peggy
1
D'Rozario, Denver
1
Davies, Andrea
1
DeBerry-Spence, Benét
1
Deshpandé, Rohit
1
Dholakia, Nikhilesh
1
Ekici, Ahmet
1
Ekpo, Akon Elizabeth
1
Funke, Michael
1
Gabel, Terrance G.
1
Gaski, John F.
1
Gladden, Graham
1
Goldberg, Marvin E.
1
Grönroos, Christian
1
Gunasti, Kunter
1
Gunay, Hande
1
more ...
less ...
Published in...
All
Journal of historical research in marketing
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of business research : JBR
162
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing education : JME
78
Journal of marketing management : MM
74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of macromarketing
51
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
32
The marketing review
30
Journal of marketing research : JMR
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Psychology & marketing
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European research studies
17
International journal of consumer studies
17
Marketing letters : a journal of research in marketing
17
more ...
less ...
Source
All
ECONIS (ZBW)
84
Showing
1
-
10
of
84
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Welcome to pure food city" : tracing discourses of health in the promotional publications of the Postum Cereal Company, 1920-1925
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
15
(
2023
)
3
,
pp. 171-200
Persistent link: https://www.econbiz.de/10014456728
Saved in:
2
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
3
All that glistens is not (green) gold : historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950-1953
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 374-398
Persistent link: https://www.econbiz.de/10013329680
Saved in:
4
The weider brothers and the advertising of dietary supplements : commercialisation of Scandinavian fitness culture in the 1950s
Pihl Skoog, Emma
- In:
Journal of historical research in marketing
15
(
2023
)
4
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014456731
Saved in:
5
Commodifying ancient cultural heritage : the market evolution of the Parthenon temple
Brokalaki, Zafeirenia
;
Patsiaouras, Georgios
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10012880735
Saved in:
6
(En) act your age! : marketing and the marketization of history in young SMEs
Weatherbee, Terrance
;
Sears, Donna
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 66-89
Persistent link: https://www.econbiz.de/10012880738
Saved in:
7
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
8
Marketing communications in a time of change : mobility providers, safety and women during the interwar period in the UK and North America
Gladden, Graham
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10013329676
Saved in:
9
Stanley Hollander's T-shirt test : where marketing history meets psychogeography
Brown, Stephen
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011697048
Saved in:
10
What's so funny about marketing? : twentieth-century cartoonist portrayals of US marketing
Jorgensen, Brian K.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->