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language:"eng"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~isPartOf:"Marketing theory"
~isPartOf:"Staff Paper"
~language:"nep"
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Marketing
195
Marketing management
44
Marketingmanagement
44
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28
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28
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17
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17
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15
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marketing
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Kumar, V.
7
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4
Minten, Bart
4
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3
Hanssens, Dominique M.
3
Hills, Gerald E.
3
Hultman, Claes M.
3
Jaworski, Bernard J.
3
Kjellberg, Hans
3
Morgan, Neil A.
3
Rego, Lopo L.
3
Tadajewski, Mark
3
Tomek, William G.
3
Aitchison, Robert
2
Aplin, Richard D.
2
Araujo, Luis
2
Ayres, H.W.
2
Brodie, Roderick J.
2
Carson, David
2
Chakrabarti, Ronika
2
Christy, Ralph D.
2
Eckhardt, Giana M.
2
Eiler, Doyle A.
2
Figueroa, Enrique E.
2
Gordon, Ross
2
Hennig-Thurau, Thorsten
2
Holbrook, Morris B.
2
How, R. Brian
2
Jayachandran, Satish
2
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2
Jones, Rosalind
2
Kannan, P. K.
2
Keller, Kevin Lane
2
Mahajan, Vijay
2
Mason, Katy
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2
Miles, Morgan P.
2
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2
Murtha, Brian R.
2
Nath, Pravin
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American Marketing Association / Task Force on the Development of Marketing Thought
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Journal of marketing
Journal of research in marketing and entrepreneurship : JRME
Marketing theory
Staff Paper
Journal of business research : JBR
163
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
111
European journal of marketing : EJM
80
Journal of marketing education : JME
78
Journal of marketing management : MM
74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Journal of macromarketing
51
Springer eBook Collection
48
Marketing intelligence & planning
46
Journal of business-to-business marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of Islamic marketing : JIMA
33
AMS review : official publication of the Academy of Marketing Science
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Springer eBook Collection / Business and Economics
32
Premier reference source
30
The marketing review
30
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
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ECONIS (ZBW)
157
EconStor
44
OLC EcoSci
3
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1
Enacting overlapping exchanges to address market concerns : evidence on sustainable and conventional coffee markets in Uganda
Onyas, Winfred Ikiring
- In:
Marketing theory
23
(
2023
)
3
,
pp. 411-435
Persistent link: https://www.econbiz.de/10014368293
Saved in:
2
Red tsars and iron ladies : exploring the role of marketing forces in the construction of political heroism
Patsiaouras, Georgios
;
Fitchett, James
- In:
Marketing theory
23
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014230881
Saved in:
3
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
4
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
5
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
6
Agencing the digitalised marketer : exploring the boundary workers at the cross-road of (e)merging markets
Ryan, Annmarie
;
Stigzelius, Ingrid
;
Mejri, Olfa
; …
- In:
Marketing theory
23
(
2023
)
3
,
pp. 463-487
Persistent link: https://www.econbiz.de/10014368298
Saved in:
7
Beyond income : dynamic consumer financial vulnerability
Salisbury, Linda Court
;
Nenkov, Gergana Y.
;
Blanchard, …
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 657-678
Persistent link: https://www.econbiz.de/10014325395
Saved in:
8
Market legitimation in countercultural market change
Choi, Hwanho
;
Burnes, Bernard
- In:
Marketing theory
22
(
2022
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10012872515
Saved in:
9
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
10
Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew
;
Harvey, John
;
Goulding, James
;
Smith, Gavin
- In:
Marketing theory
21
(
2021
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
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