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language:"eng"
~isPartOf:"Journal of marketing education : JME"
~isPartOf:"Marketing theory"
~isPartOf:"Staff Paper"
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Marketing
166
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Kyle, Steven C.
4
Minten, Bart
4
Crittenden, Victoria Lynn
3
Forker, Olan D.
3
Kjellberg, Hans
3
Spiller, Lisa D.
3
Tadajewski, Mark
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Journal of marketing education : JME
Marketing theory
Staff Paper
SpringerLink / Bücher
393
Journal of business research : JBR
163
Springer eBook Collection
126
Europäische Hochschulschriften / 5
121
Industrial marketing management : the international journal for industrial and high-tech firms
111
Springer eBook Collection / Business and Economics
88
European journal of marketing : EJM
80
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Journal of marketing management : MM
74
Gabler Edition Wissenschaft
66
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Journal of macromarketing
51
Marketing intelligence & planning
46
Hamburger Schriften zur Marketingforschung
45
Journal of business-to-business marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
Research
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
The journal of business & industrial marketing
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essentials
37
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Schriftenreihe Schwerpunkt Marketing
34
Journal of Islamic marketing : JIMA
33
AMS review : official publication of the Academy of Marketing Science
32
Arbeitspapier / Institut für Marketing, Universität Mannheim
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Premier reference source
30
The marketing review
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ECONIS (ZBW)
140
EconStor
44
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1
Enacting overlapping exchanges to address market concerns : evidence on sustainable and conventional coffee markets in Uganda
Onyas, Winfred Ikiring
- In:
Marketing theory
23
(
2023
)
3
,
pp. 411-435
Persistent link: https://www.econbiz.de/10014368293
Saved in:
2
Inclusivity and diversity : a systematic review of strategies employed in the higher education marketing discipline
Riedel, Aimee S.
;
Beatson, Amanda T.
;
Gottlieb, Udo
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10014326032
Saved in:
3
Red tsars and iron ladies : exploring the role of marketing forces in the construction of political heroism
Patsiaouras, Georgios
;
Fitchett, James
- In:
Marketing theory
23
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014230881
Saved in:
4
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
5
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Saved in:
6
Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen
;
Cummins, Darryl
;
Morgan, Margaret
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
Saved in:
7
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
8
Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.
;
Nachtigal, Jon
;
Lupinek, Joshua M.
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
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9
Digital marketing and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
10
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
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