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language:"eng"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Benoit, D. F."
~person:"Eckhardt, Giana M."
~person:"Kolyperas, Dimitrios"
~person:"Newman, N."
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Benoit, D. F.
Eckhardt, Giana M.
Kolyperas, Dimitrios
Newman, N.
Östberg, Jacob
3
Dobscha, Susan
2
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Marketing theory
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
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ECONIS (ZBW)
4
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Assessing authentically : learnings from marketing educators
Montano, S.
;
Gill-Simmen, L.
;
Lee, D.
;
Walsh, L.
;
Duffy, D.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1677-1709
Persistent link: https://www.econbiz.de/10014450109
Saved in:
2
On realising the utopian potential of big data analytics for maximising return on marketing investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
Saved in:
3
Consumer spirituality : introduction
Husemann, Katharina C.
;
Eckhardt, Giana M.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 391-406
Persistent link: https://www.econbiz.de/10012178385
Saved in:
4
2018 Academy of Marketing annual conference : marketing the brave : editorial
Tinson, Julie
;
Wilson, Carolyn
;
Moufahim, Mona
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 795-797
Persistent link: https://www.econbiz.de/10012178432
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