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language:"eng"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Arbeitsmarkt"
~subject:"Brand architecture"
~subject:"Consumer behaviour"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
162
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing management : MM
72
Journal of marketing education : JME
69
Journal of marketing
61
Marketing theory
58
Journal of macromarketing : examining the interactions among markets, marketing, and society
55
Journal of the Academy of Marketing Science
55
Journal of historical research in marketing
52
Journal of macromarketing
45
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of strategic marketing
33
AMS review : official publication of the Academy of Marketing Science
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
The marketing review
29
Journal of marketing research : JMR
27
Business horizons
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Australasian marketing journal
23
Journal of advertising research
23
International journal of wine business research : IJWBR
22
Asia Pacific journal of marketing and logistics
20
Journal of Islamic marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of islamic marketing and branding
19
Marketing letters : a journal of research in marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Cogent business & management
15
International journal of forecasting
15
International marketing review
15
Journal of modelling in management
15
Journal of retailing and consumer services
15
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ECONIS (ZBW)
20
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1
Women microbusiness owners' entrepreneurial marketing decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
2
Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
3
Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
Saved in:
4
Connecting consumers to producers to foster sustainable consumption in international coffee supply : a marketing intervention study
Weber, Hanna
;
Loschelder, David D.
;
Lang, Daniel J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1148-1168
Persistent link: https://www.econbiz.de/10012623861
Saved in:
5
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
6
Researching multisensory experiences through an artist's eye
Scott, Rebecca
;
Bradford, Tonya Williams
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1651-1671
Persistent link: https://www.econbiz.de/10014234129
Saved in:
7
Presenting marketing through music : Alpen sind immer wunderschön
Hartmann, Benjamin Julien
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1796-1809
Persistent link: https://www.econbiz.de/10014234149
Saved in:
8
Introduction to the special issue on gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 181-187
Persistent link: https://www.econbiz.de/10012515236
Saved in:
9
Gender categorisation in representational market practice
Murto, Riikka
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 238-265
Persistent link: https://www.econbiz.de/10012515246
Saved in:
10
Navigating the job market with gender research
Cherup, Abigail Nappier
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 357-359
Persistent link: https://www.econbiz.de/10012515254
Saved in:
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