Presenting marketing through music : Alpen sind immer wunderschön
Benjamin J. Hartmann and Jacob Ostberg
| Year of publication: |
2022
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|---|---|
| Authors: | Hartmann, Benjamin Julien ; Östberg, Jacob |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 15/16, p. 1796-1809
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| Subject: | consumer culture | experience | marketing | Music | representation | tourism | Konsumentenverhalten | Consumer behaviour | Musik | Musikwirtschaft | Music industry | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Japan |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2117840 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234149