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language:"eng"
~isPartOf:"Journal of marketing management : MM"
~source:"econis"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
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Theorie
Unternehmenserfolg
Marketing
68
Marketing management
21
Marketingmanagement
21
Marketing theory
20
Marketingtheorie
20
USA
17
United States
17
marketing
12
Consumer behaviour
11
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11
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9
Politik
9
Großbritannien
7
Market
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Advertising
6
Werbung
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Election
5
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Marktforschung
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advertising
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political marketing
4
2010
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Advertising effects
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Aufsatz in Zeitschrift
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English
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Barnes, Bradley
1
Berthon, Pierre
1
Brown, Stephen
1
Fell, Cliff
1
Lim, Ming
1
McGowan, Pauric
1
Merwe, Rian van der
1
Miles, Christopher
1
Moufahim, Mona
1
Nilsson, Tomas
1
Pitt, Leyland
1
Roberts, John H.
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Journal of marketing management : MM
Journal of business research : JBR
22
Industrial marketing management : the international journal for industrial and high-tech firms
19
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of forecasting
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
8
Operations research
7
The journal of business & industrial marketing
7
Journal of marketing
6
Journal of strategic marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Cogent business & management
5
European journal of operational research : EJOR
5
Marketing intelligence & planning
5
AMS review : official publication of the Academy of Marketing Science
4
American journal of agricultural economics
4
European journal of marketing : EJM
4
International business review : the official journal of the European International Business Academy
4
MSI reports : working paper series
4
Marketing letters : a journal of research in marketing
4
Marketing theory
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
Eastern economic journal
3
European research studies
3
Global business review
3
International journal of innovation management
3
International journal of production economics
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of business-to-business marketing
3
Journal of entrepreneurship in emerging economies
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of political economy
3
Management research review
3
Applied economics
2
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ECONIS (ZBW)
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1
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
2
Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
3
Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel
;
Fell, Cliff
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
Saved in:
4
Towards a critical political marketing agenda?
Moufahim, Mona
;
Lim, Ming
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 763-776
Persistent link: https://www.econbiz.de/10003886238
Saved in:
5
The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 669-686
Persistent link: https://www.econbiz.de/10003768141
Saved in:
6
Analysing "theory networks": identifying the pivotal theories in marketing and their characteristics
Merwe, Rian van der
;
Berthon, Pierre
;
Pitt, Leyland
; …
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 181-206
Persistent link: https://www.econbiz.de/10003458950
Saved in:
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