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language:"eng"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand management"
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Journal of promotion management : innovations in planning and applied research
Marketing intelligence & planning
Journal of business research : JBR
14
The journal of product & brand management
10
Business history
6
Journal of strategic marketing
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International journal of islamic marketing and branding
5
Palgrave Studies of Marketing in Emerging Economies
5
Springer eBook Collection
5
SpringerLink / Bücher
5
The brand challenge : adapting branding to sectorial imperatives
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Routledge studies in marketing
4
The journal of brand management : an international journal
4
Asia-Pacific journal of business administration
3
Business horizons
3
EBSCOhost eBook Collection
3
European journal of marketing : EJM
3
Global journal of business research : GJBR
3
Journal of Islamic marketing : JIMA
3
Journal of fashion marketing and management
3
Journal of internet commerce
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Marketing theory
3
Premier reference source
3
Routledge advances in management and business studies
3
Sport management review
3
The journal of business & industrial marketing
3
The marketing review
3
Tourism management : research, policies, practice
3
A master class in brand planning : the timeless works of Stephen King
2
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Business and Economic Research : BER
2
Central European business review : CEBR
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1
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
2
Using social media to establish authenticity : an analysis of a small dairy farm's use of facebook
Garner, Benjamin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10013277314
Saved in:
3
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
4
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
5
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
6
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
7
Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming
;
Finn, Adam
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
Saved in:
8
Pegasus town : innovative marketing of a new property venture
Briggs, Maxwell
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 602-610
Persistent link: https://www.econbiz.de/10009385346
Saved in:
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