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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Werbung
Marketing
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marketing
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Markenführung
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Journal of promotion management : innovations in planning and applied research
Journal of historical research in marketing
13
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing management : MM
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Journal of business research : JBR
5
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
Journal of advertising research
4
Springer eBook Collection
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Journal of customer behaviour
3
Journal of marketing
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Marketing theory
3
SpringerLink / Bücher
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A Ronald Press Publication
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BEA working papers
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European journal of operational research : EJOR
2
International journal of Islamic marketing and branding
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
International's series in marketing
2
Journal of business case studies
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing education : JME
2
Markenbrand
2
Palgrave Studies of Marketing in Emerging Economies
2
Routledge interpretive marketing research
2
Routledge studies in international business and the world economy
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Staff report
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The Canadian journal of economics
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The marketing review
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Trends economics and management
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Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
2
Working paper / University of Wollongong, Department of Economics
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Working papers / Federal Reserve Bank of Philadelphia, Research Department
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ECONIS (ZBW)
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1
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
2
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
3
A bibliometric history of the Journal of Promotion Management : 1992-2019
Kumar, Satish
;
Spais, George S.
;
Kumar, Divesh
;
Sureka, Riya
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10012179107
Saved in:
4
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
5
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
6
Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu
;
Sanni, Saidat Abidemi
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
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