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language:"eng"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenführung"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Markenführung
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Marketing
7
Advertising
6
Werbung
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marketing
6
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5
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
4
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Werbewirkung
4
Bibliometrics
3
Bibliometrie
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social media
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Beziehungsmarketing
2
Customer satisfaction
2
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2
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2
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2
Marketing management
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Marketingmanagement
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Peru
2
Relationship marketing
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Sales promotion
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Satisfaction
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VOSviewer
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loyalty
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Billboard Hot 100
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Banerjee, Neelotpaul
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Carmo, Inês Santos do
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Castelló-Martínez, Araceli
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Dias, Álvaro Lopes
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Garner, Benjamin
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Hazari, Sunil
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Marques, Susana Henriques
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of forecasting
11
The journal of product & brand management
10
Journal of strategic marketing
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing management : MM
7
Marketing theory
7
Operations research
7
Business history
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of islamic marketing and branding
6
European journal of operational research : EJOR
5
Journal of marketing
5
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
AMS review : official publication of the Academy of Marketing Science
4
American journal of agricultural economics
4
Global business review
4
Journal of Islamic marketing : JIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
The journal of brand management : an international journal
4
Asia-Pacific journal of business administration
3
Business horizons
3
Eastern economic journal
3
Global journal of business research : GJBR
3
International journal of production economics
3
International journal of social entrepreneurship and innovation : IJSEI
3
Inventi impact: retailing & consumer services
3
Journal of business strategy
3
Journal of fashion marketing and management
3
Journal of internet commerce
3
Journal of macromarketing
3
Journal of modelling in management
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ECONIS (ZBW)
5
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1
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
2
Using social media to establish authenticity : an analysis of a small dairy farm's use of facebook
Garner, Benjamin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10013277314
Saved in:
3
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
4
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
5
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
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